Soci–316
Qualtrics Survey Assignment

  Deadline

Friday, March 6th at 8:00 PM

Basic Expectations

As noted in your syllabus, you are required to develop a survey using Qualtrics’ online platform by Friday, March 6th at 8:00 PM. For this assignment, you will work in pairs and design an instrument that meaningfully integrates your research interests. In pairs, you will submit two key deliverables.

  1. A link to the Qualtrics survey.

  2. A short memo providing additional context.

The Survey

Your survey must be 5–10 minutes in length—not shorter, not longer. It should include closed-ended questions, open-ended questions, rating scales, and sliders. Weave in forking sequences by strategically using display and skip logic for select items. Where appropriate, carry forward responses to downstream questions and use choice randomization to mitigate bias.

As you craft your instrument, carefully review the Characteristics of High Quality Questions and Placement of Questions in Chapter 7 of your main textbook for Soci–316 (Carr et al. 2020).

Overall, you will be evaluated on:

  • The length of the survey.
  • Whether your instrument includes the required question types, along with the appropriate “question behaviour” (as outlined above).
  • The layout of your survey (i.e., the placement and flow of questions) as well as the overall quality of your survey items.1
  • Whether your items clearly and effectively map onto your constructs of substantive interest.2

1 Once again, carefully review Chapter 7 in Carr et al. (2020) for guidance.

2 You can, of course, make your case in your memo.

How Can You “Submit” Your Survey?

Please include a link to your survey instrument near the top of your memo.

The Memo

You must submit a short, 500-1000 word memo detailing the research question(s) at the heart of the collaborative “study;” the key constructs of substantive interest to the research team; and how the survey instrument can, in principle, be used to measure these constructs.

You must prepare your memo in Microsoft Word, Google Docs, \(\LaTeX\), RMarkdown or Quarto. Thus, you must submit your assignment as a .docx file or as a . Your text must be double-spaced and formatted in a 12-point font. Margins should be set to 1 inch on all sides (top, bottom, left, and right). You are free to use either an APA or ASA citation style to manage any references you include.

If you haven’t done so already, please invest in Zotero to manage your citations.

A Note About Subheadings

Please use subheadings to organize your arguments.

References

Carr, Deborah S., Elizabeth Heger Boyle, Benjamin Cornwell, Shelley J. Correll, Robert Crosnoe, et al. 2020. The Art and Science of Social Research. Second Edition. New York: W. W. Norton & Company, Inc.